Today’s Identity Linking Challenges
Result in Mixed Identities & Lost Marketing Opportunity
Why is this Happening?
Traditional marketing data is heavily reliant upon name, address & phone and each data point changes to varying degrees based on the consumer’s life stage and lifestyle.
Unfortunately, the internet and technology advances have increased the velocity of change. At the same time they have introduced new matching data points and valuable behavioral & preference data to enhance consumer marketing.
Furthermore, consumers themselves add to the challenge by interacting across platforms and devices with various degrees of anonymity.
Introducing INTELLI-LINK®
To Find the Hidden Intersections Across Data Sources
And Bring Deeper Insight & Reachability
Building on the AGR foundation of continuously expanding diverse data sources, innovative linking technology, analytics, custom solutions design, and flexible delivery options; INTELLI-LINK® crosses over basic list and linking technologies to derive intelligence from a consumer’s presence on each source, frequency of occurrences, recency of occurrence and many other factors.
Understanding these intersections gives greater insight into each consumer and expands the depth and breadth of understanding about the consumer’s preferences, behavior and current needs.
Empowered with this actionable intelligence, marketers identify new target groups and better market sub-segments with variable messages and Omni-channel strategies.
